Paradox Consulting Partners, LLC became the latest North Carolina company to join the B Corp movement this month announcing their certification on June 28.

“Many companies are paying more attention to their impact on the world,” said Browning. “It’s easy to say you’re a socially responsible company. We wanted to make sure we’re really walking the talk and holding ourselves accountable to continuous improvement.”

B Corp certification is essentially to sustainable business what Fair Trade certification is to coffee. To become certified, Paradox had to prove that the company met stringent performance requirements outlined in the B Impact Assessment, a globally-recognized standard that looks at environmental performance, how a company treats its employees, the impact the company has on its customers and the broader community, as well as the company's accountability, governance, and transparency practices.

In addition to donating five percent of revenue to local nonprofits annually, Paradox also helps companies incorporate more fair and equitable practices into their business and talent systems through its consulting work.

About B Corporations

Certified B Corporations are leaders of a global movement of people using business as a force for good. They meet the highest standards of overall social and environmental performance, transparency and accountability and aspire to use the power of business to solve social and environmental problems. There are more than 2,000 Certified B Corporations in over 130 industries and 50 countries with 1 unifying goal – to redefine success in business.

About B Lab

B Lab is a nonprofit organization that serves a global movement of people using business as a force for good. Its vision is that one day all companies compete not only to be the best in the world, but the Best for the World® and as a result society will enjoy a more shared and durable prosperity. B Lab drives this systemic change by: 1. Building a global community of Certified B Corporations who meet the highest standards of verified, overall social and environmental performance, public transparency, and legal accountability; 2. Promoting Mission Alignment using innovative corporate structures like the benefit corporation to align the interests of business with those of society and to help high impact businesses be built to last; 3. Helping tens of thousands of businesses, investors, and institutions Measure What Matters, by using the B Impact Assessment and B Analytics to manage their impact -- and the impact of the businesses with whom they work -- with as much rigor as their profits; 4. Inspiring millions to join the movement through compelling story-telling by B the Change Media. For more information, visit www.bcorporation.net, www.bimpactassessment.net, www.b-analytics.net and www.benefitcorp.net.

About Paradox

Paradox Consulting Partners, LLC (www.paradoxcp.com) is a management consulting company based in the Research Triangle area of North Carolina. The company’s purpose is to help the Triangle thrive by facilitating game-changing organization and people solutions. www.paradoxcp.com